Ceci magazine has set a record of an issue being sold on within a day in China by featuring Hallyu idol group Super Junior on their cover.

According to a Ceci representative on the 6th, it was highly effective to model Super Junior on the front cover of Ceci China, with the magazine being sold just within a day. Ceci China was sold in Beijing, Shanghai, Hong Kong and some other major cities in China. The concept of the photoshoot was of a crime scene, with the 10 Super Junior members acting as prosecutors and crime suspects, detectives and reporters as well as other roles. They took many photos with a movie-style story theme, the unique style attracting much attention.

Ceci China’s vice-president remarked, “Although we already know that Super Junior has become the representative Hallyu stars in China, we have once again felt the impact of their popularity and their pole position in spreading Hallyu through the hot sales of this month’s issue of Ceci China. Ceci China will continue to feature the best Korean stars and Korean culture, aiding the exchange of the Korean and Chinese cultures.

Ceci entered the China market by lauching Ceci China in June 2008, and Ceci China is currently being picked by Chinese women as the leading source for the latest Asian trends. Meanwhile, even with member Kim Heechul enlisting on the 1st, Super Junior is continuing with their activities. On the 2nd to the 4th, they participated in “SM Town Live in Tokyo” concert with fellow labelmates like Dong Bang Shin Ki, Girls’ Generation, BoA and SHINee at Tokyo Dome, attracting 50,000 fans a day and 150,000 fans in their 3-day concert.

CREDITS
Source: Ceci | Chinese Translation: 丁香
English translation by fishyplankton @ SUPER-LEGACY.COM

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• Why I love Super Junior? I wasn’t into K-Pop when Super Junior debuted, I started noticing them only after they released Sorry Sorry (in my opinion, THE song that shot them to superstardom and got them where they are right now). My first impression of them was “Why so many members?” and “What’s with the haircut?” While watching EHB, it was then when I realized that these boys began to grow on me. They have a nonchalant approach to fame and they don’t take themselves too seriously, that’s a quality I rarely find in other K-Pop groups. I realize in Korean entertainment world, idol images are shaped and they have to maintain that, but every so often, with SJ members, their real personalities appear in interviews, variety shows, radio broadcasts and especially Super Show. They way they interact with each other make me feel like I’m watching the boys-next-door, approachable, funny, dorky and humble. I guess that imperfection shows that they are real and relatable.
  
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